SAN ANTONIO, Texas ‐‐‐ A study projecting the economic impact of the 2018 NCAA® Men’s Final Four® released by the San Antonio Local Organizing Committee (SALOC) estimates the local economy will receive a boost of $185 million as a result of hosting the championship. This is an increase over the previous estimate of $135 million in direct visitor spending. The increase is based on a recent assessment of current hotel rates and the inclusion of the number of visitors from within the state of Texas, as well as those from outside the state.
The study, prepared by Dr. Steven Nivin, chief economist of the SABÉR Research Institute, predicts an influx of 93,000 out‐of‐town visitors to the San Antonio area, resulting in a rise in spending at local businesses such as restaurants, hotels, retail stores and entertainment venues.
Scheduled for March 31 – April 2, 2018, the Final Four will be held in the Alamodome. The building will have an estimated seating capacity of 70,000 to accommodate the championship.
The projected impact is an increase of $138 million over the last time San Antonio hosted the Final Four (in 2008), reflecting how much the event has grown.
While the national semi‐final and championship games are the main draw of the weekend, the city will host a number of Final Four‐oriented events, many of which will be free to the public, including the March Madness Music Festival and Final Four Dribble.
The San Antonio Local Organizing Committee (SALOC), which is a partnership between the City of San Antonio, San Antonio Sports, and UTSA, has a strong history of hosting successful NCAA Championships that have generated hundreds of millions of dollars for the San Antonio economy, including three previous Men’s Final Fours (1998, 2004, 2008), two Women’s Final Fours (2002, 2010), two Women’s Division I Volleyball Championships (2005, 2011) and several regional basketball tournaments.