News

Executives from the NCAA and the San Antonio Local Organizing Committee (SALOC), along with San Antonio City Manager Erik Walsh and community leaders unveiled the logo for the 2025 Men’s Final Four at a press conference today at Arneson River Theatre. The event will take place April 4-7, 2025, with the University of Incarnate Word and University of Texas at San Antonio serving as host institutions. Games will take place on April 5 and 7 at the Alamodome, marking the fifth time they have been played in San Antonio. With a retro-inspired color palette and influences of mission architecture, the logo represents San Antonio’s colorful, Fiesta-themed identity. “The collaboration between San Antonio and the NCAA continues to enrich our community,” said Pat Frost, SALOC Chairman. “Not only have these championships infused millions of dollars into the Alamo City, but they continue to elevate our city’s prominence on the national stage and provide countless opportunities for members of our community to reap the benefits that come with that spotlight.” Marking seven years since the last time the event was held in San Antonio, officials highlighted venue enhancements to the Alamodome and impressive transformations to downtown areas that will be showcased to Final Four visitors. In 2018, the two-session Final Four attendance totaled 136,088 and more than 200,000 attended Reese’s Final Four Friday, Final Four Fan Fest presented by Capital One, the Dribble presented by Buick and March Madness Music Festival presented by AT&T, Capital One and Coca-Cola. Thousands of area children were impacted by youth programs hosted by the SALOC and NCAA. San Antonio can expect even bigger things to come in 2025.